Hard Fizz secures national partnership with Coles Liquor

Hard Fizz has signed a national deal with Coles Liquor and will be stocked in more than 850 First Choice Liquor Market and Liquorland stores around the country, opening up new markets for the beverage.

Hard Fizz has sold $10 million dollars of seltzer since launching in 2020 and the segment continues to grow rapidly for First Choice Liquor Market and Liquorland.

Mia Lloyd, Coles Liquor General Manager of Customer Loyalty, Trade Planning and Insights said: “We’ve expanded our selection of seltzers in recent years to include a number of locally made beverages and we’re very excited to add Hard FIZZ to our selection."

Hard FIZZ CEO Wade Tiller said, “There’s obviously a very ‘fun’ aspect to Hard Fizz - and that’s driven by our celebrity owners and what consumers are latching onto - but it’s also a serious business operation, and this just proves it.”

Celebrity owners include podcaster Chloe Fisher, DJ’s Tigerlily and Brooke Evers, DJ Fisher and professional surfers Nikki Van Dijk and Laura Enever.

The Coles Liquor and Hard FIZZ partnership comes with an exclusive ranging period on the brand’s newest release, FIZZ X Energy, which adds natural caffeine to its ‘better for you’ flavours, starting with Grape and Strawberry.

“FIZZ X Energy is an invention of our Gold Coast brewery, FIZZ HQ,” Tiller says.

“We only use it to produce small batches of experimental flavours but if people like them on tap, that’s when we started making commercial quantities of them.

“It allows us to essentially ‘focus group’ our own blends and FIZZ X is absolutely a product of that.”

Strawberry and Grape is the world’s first hard seltzer to include natural caffeine as an ingredient.