The world’s leading cognac house Hennessy has partnered up with basketball legend LeBron James for the release of Hennessy Limited Editions by LeBron James, which includes a limited-edition bottling of Hennessy’s V.S and V.S.O.P cognacs. Following its global launch last Thursday, the new collection will be launching in Australia from 15 October.
“As an admirer of Hennessy and its iconic brand, I’ve always appreciated its commitment to basketball and how it celebrates the sport’s influence on and off the court,” said LeBron James.
“I was fortunate enough to visit the Maison in Cognac a while back, and seeing the care and craftsmanship that go into creating each bottle was pretty incredible. This collaboration represents a shared sense of dedication and discovery coming to life for everyone to enjoy.”
Laurent Boillot, CEO of Hennessy, added: “Hennessy is very proud to announce our collaboration with LeBron James. He is a legend in basketball who pushes boundaries in sport, style and culture, we wanted to honor all our deep and shared values. This limited edition is a celebration of our friendship, mutual respect and drive for excellence. Together we have created a fresh and vibrant collection for a new generation of fans.”
From 15 October, the Hennessy Limited Editions by LeBron James Very Special (V.S) will be available from Dan Murphy’s nationwide, while the Hennessy Limited Editions by LeBron James Very Superior Old Pale (V.S.O.P) is available via Qantas Online now.
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