Israel's trailblazing M&H Distillery has appointed specialised whisky distributor The Whisky List (TWL) as the exclusive Australian distributor of its whisky.
It is a huge win for The Whisky List which launched as a distributor in 2021. M&H (formally known as Milk & Honey Distillery) was Israel's first whisky distillery and has been making the liquid for a little over a decade during which time is has established itself as an international leader. At the 2023 Icons of Whisky awards - Rest of the World category, M&H won the titles of Master Distiller, Craft Producer, and Brand Innovator of the Year.
The Whisky List's Larry Aronson said, “As demand grows for 'new world' whiskies, we're excited to introduce M&H's exceptional quality and unique flavours to Australian whisky lovers. With dozens of accolades in a short period, M&H Distillery is one of the world's standout distilleries. We can't wait to share their outstanding range and award-winning expressions with our discerning customers and drinkers alike.”
Head of International Sales at M&H, Tal Chotiner, will be touring Australia on a national 10-day roadshow in May. His schedule will include consumer and trade tastings, masterclasses and participating at this year’s The Sydney Whisky Show. M&H bottled an Australian exclusive single cask of M&H STR Peated Cask for the event.
Chotiner said: “We are thrilled to be partnering with The Whisky List to bring our single malt collection to whisky lovers in Australia. They understand new-world whiskies incredibly well and demand for this category of whiskies is one of the fastest in the world.”
The M&H portfolio includes the Classic single malt whisky and The Elements Series, a trilogy of cask-matured single malts, including the Elements Sherry, Elements Peated and Elements Red Wine casks. In addition to these whiskies, The Whisky List will be distributing the incredibly rare and highly sought-after limited editions titled the M&H Apex Series.
The Apex Series SKUs include Apex Dead Sea cask - the first ever single malt whisky aged in the lowest place on earth, the Dead Sea, maturing at approximately 423 metres below sea level - and the crowd favourite Apex Pomegranate cask - which explores first and only single malt in the world to be fully matured in pomegranate wine casks.
For the Apex Series, M&H's Master Distiller Tomer Goren selects exceptional casks with outstanding flavour profiles, whilst exploring various maturation locations, such as the Dead Sea, to showcase the magic of wood and terroir.
Master Distiller Goren said “Hot climate maturation means that our whisky ages rapidly, yet significantly gracefully. Whisky made in warmer weather takes on specific terroir which yields unique flavours that somewhat differ from their Old-World counterparts. Our methods, technique and equipment carry on centuries-old knowledge alongside innovative and out of the box thinking in exploring interesting casks and maturation locations. We keep the tradition of minimum three years of ageing.”
M&H's spirits are currently available in several global markets, including the UK, US, Canada, France, the Netherlands, Austria, Germany, Denmark, Korea, Japan , China and South Africa.
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