Italian pink fizz springs into Australia for the tail end of summer

Calabria Family Wine Group is introducing Canti Prosecco DOC Millesimato Rosé into the Australian market.

The launch comes as the thirst for the light pink fizz is taking off, following a huge period of growth in both the prosecco and rosé categories individually.

Andrew Calabria, Sales and Marketing Manager at Calabria Family Wine Group said: “We are so excited to launch Canti’s Prosecco DOC Millesimato Rosé in Australia. More and more we are seeing curiosity among consumers who are swapping out the traditional for the adventurous, and experimenting with diverse varieties and styles.

“Sparkling is no longer just for special occasions and rosé is being appreciated all year round, as it should be. This new release is the best of both worlds in one special drop. There are very few Italian Prosecco Rosés on the market here in Australia, so we are excited to bring consumers a wine that exudes Italian style and character. It’s the ultimate alternative Italian prosecco.”

The growing popularity of rosé as an ‘all-year-round’ drop is said to be partly thanks to the emerging taste for lighter-bodied reds, which is helping to blur the lines between the two categories.

There are also new developments within the Prosecco Rosé category, which as of early 2020 is now officially recognised as Prosecco DOC Rosé. This new designation helps to regulate the category, proving quality, regionality, and excellence. To be certified DOC, Prosecco Rosé must be made using at least 85 per cent Glera, as well as one other red grape varietal.

The Canti brand has achieved huge international success and is set to become a key player in the Australian prosecco category. Canti was founded in 2001 by Gianni Martini, the renowned second-generation wine entrepreneur of the Fratelli Martini Secondo Luigi spa. The inspiration behind Canti is to bring the Italian style and spirit to every important moment in life through authentic Italian wine.

In 2016, Canti was the best-selling prosecco brand in the world, selling around 12 million bottles. In 2017 it increased its sales to 20 million bottles and remains one of the world's best selling proseccos. The Calabria family intend on further growing the brand's success in Australia having welcomed the brand to its portfolio back in 2020.

with the aim of showcasing worldclass international wines in Australia.

Canti Prosecco DOC Millesimato Rosé is coming soon to www.calabriafamilywinegroup.com RRP $23.95.