Brought to Australia following increased popularity and demand for the brand, the new range aims to give consumers more opportunity to enjoy the flavour of Old No.7 as the American classic (Cola), in a refreshing twist on a Lynchburg Lemonade (Traditional Lemonade) and with Australia's new favourite mixer (Dry), served over ice.
"For us, there is nothing like the feeling of being at a bar in the USA and ordering a Jack Daniel's..." Marketing Manager Jack Daniel's Family of Brand, Natalie Accari said. "The hospitality is great and US bartenders tend to favour just a splash of mixer to cut the whiskey...that's the authentic taste and feeling we are bringing to Australian consumers through Jack Daniel's American serve."
For the perfect serve, Jack Daniel's is releasing the new flavours in short 250ml cans, which are intended to be poured over a rocks glass, filled with ice to replicate an authentic American pour.
Each can has a 10%ABV, but still only contains two standard drinks, meaning that the new taste, with whiskey front and centre, doesn’t need to mean a larger serve.
“The real beauty of American Serve is that it offers Australian spirit consumers more of the smooth, bold flavour of our iconic whiskey, with less mixer, while remaining a responsible, measured choice," Accari added.
Distributor: Brown-Forman Australia
RRP: $25.99 per four-pack
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