Make it Count is the first truly global creative campaign from 154 year old brand, Jack Daniel's, and is rolling out across 100 countries today. The campaign focuses on the impact on people’s lives when they decide to choose boldly and live with purpose every day, much like Mr Jack did throughout his own life.
The inspiration for the campaign comes from a vintage Jack Daniel’s ad that read “Proudly served in fine establishments and questionable joints.” It served as a reminder that Jack is for everyone.
With the launch of the film First Timers, the iconic Tennessee whiskey brand celebrates its global audience and invites them to live boldly. Make It Count is about its fans who grab life by the horns and make the most of their experiences. You can watch the film here.
“With Make it Count we have a long term platform that resonates with consumers, especially in today’s environment, and carries the message of Jack’s bold, independent spirit,” said Mr Matias Bentel, Chief Brands Officer of Jack Daniel’s parent company, Brown-Forman.
“We know that this world class creative will continue to drive the successful globalisation of our Jack Daniel’s brand.”
The new campaign is by creative agency Energy BBDO.
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