Jacob’s Creek announced as FIFA Women’s World Cup Australia & New Zealand 2023 Official Supporter

Jacob’s Creek is the official still wine supporter of the FIFA Women’s World Cup 2023 in Australia and New Zealand.   

The FIFA Women’s World Cup 2023 (20 July-20 August) will see 32 teams from around the world compete in nine host cities across the two countries to a predicted global audience of 1.3 billion viewers^.

It is the first time a still wine has supported the FIFA Women's World Cup. As a supporter, Jacob’s Creek will provide its wine portfolio to VIP guests, hospitality suites and various events throughout the tournament.

Leading retailers across Australia and New Zealand are activating the Jacob's Creek Women's World Cup 2023 campaign with engaging consumer competitions, VIP access and gift-with-purchase opportunities.   

Fans can enjoy a glass of Jacob's Creek at FIFA Fan Festivals across the tournament's nine host cities in Australia and New Zealand, at home and in establishments across the Pacific.   

Plus, Jacob Creek's Cellar Door in the Barossa Valley, South Australia, will become a FIFA Women's World Cup hub later this year.

As part of the global FIFA Women’s World Cup Trophy Tour, currently in South America, the Official FIFA Women’s World Cup Trophy will visit the winery in early July.   

Jacob's Creek and Pernod Ricard Winemakers Global Marketing Director Eric Thomson said, "Jacob’s Creek is proud to support this world-class sporting event and to be a part of this historic moment for women’s sport.” 

"Great wine brings people together just as outstanding sporting events do, and at Jacob's Creek, we can't wait to be part of the passion and excitement that the Women's World Cup will bring."  

FIFA Secretary General Fatma Samoura said, “We are delighted to welcome Jacob’s Creek, the premier Australian winemaker, to the FIFA family as an Official Supporter of the FIFA Women’s World Cup 2023.”  

"Jacob's Creek joins a group of sponsors who share our mission to hold the best FIFA Women's World Cup ever in Australia and Aotearoa, New Zealand, this year, and we can't wait to bring many of their ideas and initiatives to life to engage even more people with the tournament."