Pernod Ricard has introduced a bold new look for its premium Jacob's Creek Reserve range.
The dramatic new look is designed to modernise the label and accentuate the rich story behind the wine, being appellated from premier South Australian regions Limestone Coast and Adelaide Hills.
The Reserve ‘R’ on the label is a contemporary new icon of the range, with Pernod Ricard noting that it is a "clear signifier of contemporary craft that has been developed to make the wine take centre stage on-shelf".
"The ‘R’ is now an important feature for the brand and over time will become iconic and synonymous with Jacob's Creek Reserve."
The Jacob's Creek Reserve range was first released in 2000 and has since accumulated more than 1500 awards .
"The new pack is a testament to how Jacob's Creek Reserve has evolved and delivered consistent quality for nearly 20 years,” said Chief Winemaker Dan Swincer (above).
The Reserve pack update also coincides with a new national on pack promotion across the entire Jacob's Creek portfolio, where consumers can win a share of $1million worth of travel vouchers.
Between November 1 and February 29, consumers who purchase any 750mL Jacob's Creek who upload receipt at www.jacobscreektravel.com go in the draw to win.
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