Congratulations to Pernod Ricard's Jacob's Creek on taking out three Gold, three Silver and one Bronze medal at the 2017 Drink Pink Vino International Rose Competition.

One of the world’s only professional double-blind wine competitions dedicated to all styles of rosé wine, judges consist of Colorado’s top sommeliers, master sommeliers and wine critics. 

Jacob's Creek Le Petit Rose 2016, Cool Harvest Shiraz Rose 2016 and Crisp Rose 2016 all won Gold; Barosa 2016, Classic Moscato Rose 2016 and Limited Release Mataro Rose took out Silver; and Jacob's Creek Classic Shiraz Rose 2016 scored a Bronze.

US rose market booming

One of the world's longest standing wine websites - Wine Access - recently revealed that one out of every 36 bottles of wine it's sold in the United States in 2017 have been rosé.

According to Wine Australia exports of Aussie rose to the US almost doubled from $319,069 to $635,459 between 2014 and 2016. 

But The Key Report notes: "The US, which is reporting incredible growth of rosé wine sales, came 7th in the list of countries to which Australian exports rosé, accounting for just $635,458 in 2016. It is the French that are benefiting from the American rosé fad."

Wines of Provence, for example, announced last year that for the 12th straight year, exports of rosé wines from Provence to the United States grew by double digits.

Research firm Nielsen also shows that while US table wine sales in 2015 overall increased just 1.9% by volume and 5.3% in value, the imported rosé category grew by 56.4% volume and 60.4% in value. But those numbers are dwarfed by the growth of Provence rosé imports during the same period: 58% volume and 74% value.

According to United States Trade Tasting "together, France and the US consume nearly half of the annual 594.4 million gallons of rosé produced globally." 

While selling Australian rosé to France would be a bit like selling ice to eskimos, it does seem there is plenty of untapped potential for rosé exports to the US to increase even further. 

And wins like this one for Jacob's Creek will go a long way towards opening the door for Aussie rosé in the US.

 

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