As Australian demand for Whisky increases, Nikka Whisky launches its rare Yoichi 10-year-old single malt at an event in Melbourne tonight.
Just 360 bottles of the rare drop will be available on-premise only, with a dram (30ml) set to cost between $45-50.
Marcus Parmenter, Brand Ambassador for Nikka Whisky, said Nikka has enjoyed increasing popularity in Australia over the past few years as Australians continue to embrace Whisky over other spirits.
“Whisky sales have seen incredible growth in Australia. In the past two years, Australians’ thirst for Nikka products have risen massively, with a 50 per cent increase in case allocations to meet this demand,” he said.
Established in 1934, the Nikka brand was initially known as “Dai Nippon Kaju” (大日本果汁), which translates to The Great Japanese Juice Company, as founder Masataka Taketsuru and his wife Rita financed the company by selling apples.
The Yoichi 10-year-old was created to commemorate the historic Yoichi Distillery being declared one of Japan’s 10 most important cultural properties. The distillery continues to use traditional distillation methods such as direct natural coal firing of the stills, a heating method used only by a handful of whisky distillers worldwide today.
This method produces a Maillard reaction during the distillation process, resulting in greater complexity and depth of flavour and colour within the finished product.
“The exclusive Yoichi Single Malt 10-Year whisky offers a taste profile of smoky, savoury malt flavours and fruitiness. Its deep complexity has been achieved by skilful blending to maximise the maturity, along with extra peat and woody notes,” said Parmenter.
He noted that making fine Whisky is a long process, requiring commitment, true dedication and respect for the maturation process.
Join Nikka for a tasting tonight, May 9, at Whisky & Alement in Melbourne. Book here.
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