Timed with the lead up to sporting finals this August, the campaign celebrates Jim Beam followers and footy fans by providing the opportunity for supporters to share $100,000 with their chosen club.
The promotion will be accompanied by a multi-platform campaign including an on-pack promotion, off-premise POS, a dedicated microsite, a social media campaign and visibility on NRL tipping and AFL Fox Sports sites.
Campaign ambassadors and sporting legends Campbell Brown and Mark Geyer will be also be encouraging fans to enter the competition through their vast social media channels.
“Jim Beam has been making history for over 200 years and is now getting behind the true heroes of the game, the fans. There is no game without the fans and Jim Beam wants to encourage their passion by giving them the opportunity to share $100,000 with their favourite team,” says Jim Beam Marketing Manager, Ben Andrews.
“As the number one spirits and bourbon trademark nationally, Jim Beam will continue to invest in activities to hold its place as Australia’s favourite spirits brand. To get fans in the spirit of footy finals, Jim Beam will also release 12 limited edition cans that will feature classic footy sayings and images – everything from the ‘Falcon’ to the ‘Hanger’.”
Consumers can enter to win a share in $100k by purchasing specially marked Jim Beam White 10 packs or full spirit bottles and using the unique code on the product online at fanmadehistory.com.au.
Each fan will also have the chance to prove how much they love their team by choosing how much of the $100K they would share with the club.
Through the microsite, parties who enter will also be able to track specific teams via a leader board showing the average pledge for the organisation.
As an added instant win initiative, Jim Beam will also include number of $50 notes in 1,000 cans across specially marked 10 packs.
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