Jimmy Brings has collaborated with Australian band Winston Surfshirt to release White Crumble Sauvignon Blanc.
Winston Surfshirt, which has been touted as a band to watch by Sir Elton John, performed their last tour to sold out shows across the country and are back in November to launch White Crumble in conjunction with their new album ‘Apple Crumble’.
The label of the new Sauvignon Blanc, and name of the variety was designed exclusively by Winston and Bustlip, and labelled to reflect their album release.
Head of Marketing Jamie Gagliardi said: "White Crumble is the perfect summer wine - it's super drinkable. With notes of honey, apricot and gooseberry, it's refreshing yet not too sweet.
"Winston Surfshirt are the perfect collab partner for us. Jimmy Brings delivers drinks to your place where you can enjoy chilling out with friends and kicking back with great summer vibes, and nothing goes better with that than a bottle of cold white wine and the new Winston Surfshirt track!"
Winston and Bustlip from the band worked together on the design of the label.
“When I was drawing the design down with the charcoals, I wanted it to look raw, with a reference to the new album we are releasing in the same week as the launch of White Crumble,” said Bustlip.
White Crumble will be available for free delivery (via code CRUMBLE) for a limited time from November 14, across Sydney and Melbourne, via downloading the Jimmy Brings app.
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