Windepot and Kaddy will bring all operations under one moniker in what the owners say is the next step on their way to becoming Australia’s largest cloud-based beverage marketplace and fulfilment platform.
“The consolidation of our platforms and services into the Kaddy brand allows us to continue providing end-to-end services and creating an unrivalled offering for Australia’s $37.2 billion liquor market. This will also enable us to rapidly scale into global markets in the future,” said Kaddy and Winedepot's, CEO Dean Taylor.
Launched in 2019, Kaddy is the leading wholesale beverage marketplace in Australia based on monetised sales. By leveraging several strategic acquisitions that DW8 (Digital Wine Venutres, parent company of Winedepot and Kaddy) has made over the past two years (including Kaddy, Parton Wine Distribution and Wine Delivery Australia), the comprehensive Kaddy offering will deliver an industry-leading, end-to-end solution for fulfilment, distribution and sales.
As part of the brand consolidation, Windepot will be retired, and the buyers and suppliers will migrate to the Kaddy Marketplace by the end of April 2022.
Windepot’s fulfilment solutions, including the recently acquired Parton Wine Distribution, will also be rebranded and operate as Kaddy Fulfilment, servicing both trade and consumer markets.
The company is also updating and integrating its systems to bring all its suppliers into one centralised platform, Kaddy Connect.
“Our team is also working hard to integrate the Kaddy Marketplace with our fulfilment solutions to allow orders to flow seamlessly. We’re confident that through deeper technical integrations, we can increase efficiency and speed with our dedicated delivery fleet and avoid network congestion, especially during peak seasons,” said Mr Taylor.
Going forward, Kaddy will operate under two core divisions: Kaddy Marketplace and Kaddy Fulfilment.
“This is a really exciting time for our team as we unify and streamline our service offering under the one Kaddy brand. I’m confident that together, we are creating an unbeatable value proposition that offers immense benefits for the entire wine and beverage industry,” said Mr Taylor.
Rich Coombes, Co-Founder of Kaddy, said: "Since its inception, Kaddy’s main focus has been to build a best in class wholesale marketplace solution where liquor retailers and hospitality operators can seamlessly discover, connect and trade with producers and distributors.
"Integrating our B2B marketplace into a national end-to-end fulfilment network will allow us to provide an even better experience for the wholesale beverage industry. There is simply no platform like it in Australia or overseas.”
One Marketplace
A B2B beverage marketplace, Kaddy sells over 1,300 local and global brands with 13,000 products, servicing more than 2,300 trade buyers across the country.
Growing at over 150 venues per month, recent additions to the supplier base includes PolkaDot Liquor in Tasmania and popular craft beer brands such as Brisbane’s Felons Brewing, while liquor retail and venues groups across the country - including Red Bottle Group and Solotel - continue to adopt and embrace the platform’s capabilities to consolidate their buying function.
Buyers have access to a broader range of products, a streamlined ordering and invoicing process, and flexible payment options. Suppliers can also connect with various and diverse venues and retailers, creating opportunities to simplify back-office functions, increase sales opportunities and improve cash flow.
Kaddy Community
To provide greater value and a voice to the broader alcohol and liquor industry, Kaddy Community, the industry’s first dedicated social networking platform, will also be launched shortly, providing a forum for like-minded industry professionals to connect and share insights, opinions, reviews and news,
For more information, visit kaddy.com.au.
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