Kraken Rum's darkly refreshing drink for summer

Kraken Black Spiced Rum has today released its first premixed cocktail in a can, an Aussie first hitting shelves this week.  

A dark and fiercely refreshing twist on the classic mojito, the Kraken Black Mojito sees Kraken Black Spiced Rum mixed with natural flavours of mint and lime and topped with soda for a refreshing twist, coming in a four pack of 330mL cans for $28.99 RRP. 

Hayley Dixon, Spirits Specialist for Proximo said: “Kraken Black Mojito offers on-the-go convenience with the premium taste of a freshly mixed cocktail. Whether you're having a summer BBQ with a few close mates, watching the footy, going camping or looking for the perfect games night drink, all you need to do is simply crack open and enjoy.” 

Demand for ready-to-drink beverages continues to boom in Australia with category growth seeing an increase from 13.5 percent to 16.7 percent, up 3.2 percent in the last 12 months alone¹. 

“With Aussies increasingly looking for convenience, we’re thrilled to expand our range with Kraken’s first premixed drink in a can in Australia, to offer consumers more choice for a range of summer occasions,” continued Dixon. 

The Kraken Rum Black Mojito is 5.5 percent ABV and sold in four-pack cans from participating retailers for $28.99 RRP. The Kraken Rum Black Mojito expands the range of premixed Kraken products available in Australia, with the range including The Kraken Black Spiced Rum & Cola 330mL bottles and The Kraken Black Spiced Rum & Dry 330mL bottles.