After a four year hiatus, the House of Angostura has relaunched its Angostura Global Cocktail Challenge, a competition designed to seek out the brand's next Global Brand Ambassador. For Australian and New Zealand bartenders, entries will close on 8 December ahead of the regional final on 23 February.
With less than one month to go to enter into the competition, Proximo Spirits is calling all of Australia and New Zealand's bar trade to create and submit their version of the Queen’s Park Swizzle - a cocktail traditionally made using Angostura rum, simple syrup, lime, mint and Angostura aromatic bitters - for the chance to win $5,000 and an all expenses paid trip to compete in the Angostura Global Cocktail Challenge global final in May next year. To enter, bartenders are required to submit their cocktail name, recipe & method, menu description, and a cocktail image. All six finalists will have their flights to Sydney and accommodation over the event period covered.
"This competition isn’t just about making incredible cocktails—it’s about joining a legacy of creativity, craftsmanship, and passion,” said Loy Catada, Proximo Spirits specialist.
“With this year's theme A journey through time… a celebration of 200 years of Angostura, bartending, and classic cocktails, we’re inviting bartenders to showcase their talent and be part of something truly special.”
Three New Zealand and three Australian finalists will be chosen for the regional final, with the winner receiving $5,000 prize money and a place in the global final competition. The global winner will then take home a further USD $10,000 and a global ambassadorial role for the House of Angostura.
According to Rohan Masssie, 2020 Oceania winner and bartender at Rude Boy, Hobart, "the Angostura cocktail comp is one of the most hotly contested cocktail competitions in the world because of the once-in-a-lifetime opportunity that it offers. Unlike some other competitions that are all about social media hype, this isn't an Instagram comp. It’s not about who can post the most or promote the brand best. It’s about you as a bartender, the drinks you create, and whether you’ve got what it takes to truly represent the brand."
The relaunch of the Angostura Global Cocktail Challenge also coincides with the 200th anniversary of the House of Angostura.
“The journey to Trinidad starts now, and I can’t wait to see Australia’s finest bartenders step up to the challenge," said Loy Catada.
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