Lindeman's and agency J. Walter Thompson Melbourne have released their latest creative global campaign. 'The World Smiles with Lindeman's' captures what makes people from across the world smile, in a bid to promote the Hunter Valley wine brand's positive philosophy and the social nature of wine.

The campaign will launch in Australia this month through digital, still and video TVCs, in-store activations and limited edition bottles.

Each story told through the campaign is unique, but shares a theme of connection and positivity. The World Smiles with Lindeman's shows people from all walks of life, shot in London, Stockholm, Guangzhou and Sydney by internationally renowned photographer, Sophie Edbrard.

"Lindeman's has been making people smile for over 170 years. And this campaign celebrates those little, everyday things that make us happy. Inevitably, it’s a real sense of social connection that lies at the heart of joyful moments," Paulina Embart from J. Walter Thompson said.

Lindeman’s Global Marketing Manager, Tasha Harp, said: “This campaign is a modern interpretation of Lindeman’s positive philosophy, which was first expressed by founder Dr Henry Lindeman in 1843 and has been a consistent value of the brand ever since. Lindeman’s is available in 100 countries around the world, so we sought to capture just some of the locations and moments where Lindeman’s is enjoyed.”

You can watch all of the videos and view the visuals here.

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