Liquor Barons and Little Creatures, two of Western Australia’s most recognised drinks industry businesses, have collaborated on a new consumer campaign designed to increase engagement with WA beer lovers.
The 'Create your Kegacy' campaign, launching today, will grant a single successful customer with the opportunity to craft their own signature Little Creatures brew. To enter, Liquor Baron members need only to purchase a Little Creatures product from a Liquor Barons store, after which they will be invited to submit their beer idea into the competition. Entries will remain open for the next eight weeks.
“Thanks to our great partners at Liquor Barons, WA beer lovers are being given the opportunity of a lifetime,” said Ed Jamison, Head of Marketing at Little Creatures.
“The team at Little Creatures is excited to see what exciting brews our drinkers come up with.”
The winner will be invited to work with Little Creatures throughout all facets of the beer’s design process. This includes deciding its flavours, name, packaging, and assisting with the brewing process.
The final product will be officially launched in Liquor Barons Birthday Catalogue in October before being rolled out in all Liquor Barons stores, on-premise venues, and on tap at the Fremantle Beer Fest 2024.
In addition to brewing their signature beer, the winner will also receive a year’s supply of Little Creatures and four tickets to the Fremantle Beer Fest 2024.
“Our in-house marketing team at Liquor Barons has proven time and again their ability to craft innovative, end to end campaigns,” said Eliza Schwab, Liquor Barons’ Marketing Manager.
“Teaming up with a respected brand like Little Creatures for ‘Create your Kegacy’ not only underscores our commitment to excellence but also highlights the calibre of our in-house talent. We're immensely proud of what our team has achieved, and we're excited to showcase their capabilities through this exciting partnership”.
For more information visit www.liquorbarons.com.au.
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