Liquorland & First Choice get behind Clean Up Australia

This weekend is Clean Up Australia Day, and Liquorland and First Choice Liquor Market retail outlets will pass 25 cents from every transaction^[1] from this weekend to support the organisation in the production and distribution of free Clean Up kits to assist volunteers in cleaning up their local communities.

The kits include biodegradable rubbish and recycling bags, protective gloves, a high-vis vest and sharps containers to keep volunteers safe.

The impact of the pandemic on the environment, particularly mask litter, is a key focus for Clean Up Australia this year. Liquorland and First Choice first partnered with Clean Up Australia last year with its own sustainability campaign, Drop of Good, raising more than $125,000 over one weekend in March.

This funded Clean Up kits for close to 1,800 community and school Clean Up events around the country.

Coles Liquor General Manager Operations Steve Hugginson said, “Our customers and team members really support our fundraising for Clean Up Australia because they understand the important work that goes on in their own local communities to clean up and maintain or restore parks, beaches and bushland.

“We have strong links with the communities we serve and by supporting Clean Up Australia we are contributing to the sustainable future of natural spaces in neighborhoods all around Australia.”

Clean Up Australia Chair Pip Kiernan said, “The direct support Coles’ Drop of Good campaign provides for communities is invaluable. Keeping Australians safe during the pandemic has come at a high price for the environment, with disposable masks and single-use items now commonly found littering the country.

“The funds raised through the Drop of Good campaign will support invaluable community action, providing free Clean Up Australia materials to volunteers who can remove litter before it has a chance to impact wildlife.”

In addition to the Drop of Good campaign, Coles has raised more than $700,000 for Clean Up Australia since 2018 from the sales of specially marked reusable shopping bags designed by Aussie kids.

The Clean Up Australia initiative is one of many which help Coles Group meet the ambitions set out in our Sustainability Strategy, under the focus areas Together to Zero and Better Together.

[1] tobacco only and gift card only transactions are exclude