Little Giant is releasing a limited-edition collection of cheeky merchandise ahead of Father's Day on September 3, pledging a portion of the proceeds directly to WIRES.
A nod to Dad bods and the brand's native mascot, the merchandise will feature the tagline "Good Things Come in Small Packages", and includes vests, hoodies and WomButts swimmers.
Ross Marshall, Managing Director at Fourth Wave Wine, said the new range is a playful way of celebrating Aussie Dads while making a meaningful contribution to a worthy cause.
"At Little Giant, we believe Father's Day should be filled with laughter, love and great drops," he said. "Our new merchandise collection celebrates Dads in a fun and playful way. Plus, with each purchase, our customers join us in supporting WIRES, making this celebration even more meaningful."
Used to punching above their weight, Little Giant is a WIRES platinum partner, something they're proud of given their affinity for the southern hairy-nosed Wombat, said Marshall.
"We are proud to give back to the environment and contribute to important work towards protecting Australia's unique wildlife. A portion of the proceeds from each purchase of our Little Giant merchandise will directly support WIRES' wildlife conservation efforts," he said.
For over 35 years, WIRES, Australia's largest wildlife rescue organisation, has rescued and cared for sick, injured and orphaned native animals.
For Dads who appreciate a quality drop, Little Giant Premium Shiraz recently won Gold at the International Wine Challenge 2023 and the Little Giant Premium Cabernet 2021 won Silver at the London Wine Competition 2023.
For beer-loving Dads, the Strong Pale Ale is a deep golden ale that pours bright with a dense mousey white head, a dry, crisp finish, and a clean moderate bitterness.
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