The business launched as LMG Marketing in 1997 to provide consulting and data management services specific to the hospitality industry. 18 years on, Director and founder Leith McGregor said it was time for a change.
"The business has grown so much over the years and we felt it was time to have a name that is a better reflection of our products and services", McGregor explained.
"We're market leaders in collecting and managing data for the liquor industry and providing business intelligence to support our clients' business strategies."
Customers can now access data management and analytic tools, as well as supplier and purchase data via OnTap Data's website. Customers can contact OnTap Data using existingLMG Marketing phone numbers and while the business will be changing email addresses to reflect the new name, all old email addressed will remain operational for the time being.
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