Lower-price strategy equals consumer favourite in tough times

Words by Jason Bowyer - Director of Sparkling Wine & Wine, ALDI Stores Australia

Recently, ALDI was crowned the #1 supermarket of the year once again. We have received Canstar Blue’s Most Satisfied Customers Award for the sixth year in a row. Not only did ALDI score five-stars this year in the price-based categories of value for money and deals and specials, but also in categories related to delivering quality to Aussie shoppers, including product freshness and quality of private label products.

At a time when the pressure of cost of living and inflation are top of mind for many Australians, we remain steadfast in, and proud of, our price leadership. We deliver the greatest value to Australian shoppers, and this laser focus continues right through to the liquor side of our business.

Despite increased costs brought on by the many market variables of domestic and international freight and general inflationary pressures, we continue to deliver value through commercially strong, strategic approaches that look for ways to cut out unnecessary costs and pass these savings directly onto consumers. Our consistent ability to sustain positive industry recognition and awards across our liquor portfolio emulates the passion and dedication of our team and our supporting supplier partners in achieving tremendous results.

Across our carefully curated liquor range, including local and international wines, spirits and beers, our vision is to unquestionably offer the best value and quality at all price points. Our lower-price strategy doesn’t mean compromise! In the last 18 months, we have won 3 Trophies, 96 Gold and 85 Silver awards for our Wine, Spirits and Beer Categories. Across our range, innovation is coming from new varietals both domestically and internationally; looking into summer and into next year, lighter in alcohol, ‘better for you’ and sustainability-focused products are certainly trends we expect to see actualised in store. We have a series of everyday wine, beer and liquor products that are available year-round, but insert seasonality and innovation into the range on both a quarterly and weekly basis with our seasonal product program and famous Special Buys, which extends to Liquor. There is always something new (and often award-winning) for customers to try!

We are incredibly invested in sustainability and how we optimise and invest in the future. ALDI Australia’s operations have been powered using 100% renewable electricity since 2021, making us the first Australian supermarket to be powered by renewables – from our offices to our stores and warehouses. More than 270 of our stores and six of our DCs are fitted with solar panels, and we’re looking to increase this number over the coming years.

In the liquor space, we are committed to reducing waste through ongoing glass and dry goods reviews and improving supply chain efficiencies where possible. We are strong advocates of sustainability from end to end, including working with our supplier partners on organic and biodynamic offers.

As consumers increasingly seek out value and quality, we have seen strong growth and interest in our ever-evolving range. A strong sign that our value proposition is well set for the future.