The latest "healthy" soft drink to hit the market, Bobby is a low-sugar, sustainable soft drink alternative free of preservatives and artificial flavours, with added gut friendly probiotics.
Inspired to create a soft drink without compromising on taste or health, Melbourne's Kristian Johannsen, the mastermind behind Bobby, said his goal was to create a delicious beverage without the nasties.
"Our mission is to redefine what soft drink is to everyday Australians by offering a truly exceptional and enjoyable beverage that doesn't compromise on health or taste," he said.
Coming in at between 28 and 44 calories a can, Bobby is a low-sugar, low-calorie alternative incorporating a premium all-natural prebiotic, which Bobby's team claims is scientifically proven to aid digestion, boost beneficial gut bacteria, and enhance overall well-being.
An environmentally conscious company, production at Bobby is also centred around sustainable practices and minimising its ecological footprint for a greener future.
"We believe in setting sustainability standards right from the start, making it an integral part of our business model and not just an afterthought.
"We're here to make a difference, both in taste and sustainability. With each sip of Bobby, our customers can indulge guilt-free, knowing they are contributing to a company that genuinely cares about the impact it makes," said Johannsen.
Bobby's environmentally friendly packaging is fully recyclable, featuring recycled aluminium cans and cardboard slabs. The company said it is continually exploring ways to reduce, reuse, and recycle.
Bobby comes in seven flavour options and is available nationwide at 7-Eleven, Coles, IGA, Market Organics, Romeo's and online.
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