The three ranges in the portfolio are: The Whiskey Makers Series, the range of Heritage whiskeys and The Deconstructed Series. The change signifies Jameson’s commitment to driving interest globally in Irish Whiskey, a trend that has been led by the brand in recent years. The new family of whiskeys gives drinkers a meaningful exploration path into super premium whiskey. With a strength of storytelling throughout the range, the new portfolio is rooted in the interests of Jameson fans who are seeking to learn more.
Daniel Lundberg, Global Brand Director for Jameson, comments: “The restructure of the Jameson family is the most significant move in our brand’s recent history. This is an exceptionally exciting development that positions Jameson at the forefront of innovation and advance within the Irish Whiskey category. We finally get to unveil our new family globally and witness Irish Whiskey fans discovering new stories, flavours and experiences from Jameson.”
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