By the end of this quarter, Mighty Craft expects to have increased distribution points by more than 8500 for the quarter, now totalling 33, 266.*
Managing Director, Mark Haysman said, “We are a diversified craft beverage business and have a full service offering to customers covering Beer, Cider, RTDs and Spirits.
"Sales from these gains will land across Q3 FY22 and further strengthen our national footprint. Some key highlights for us were the return of on-premise customers post COVID, the gains we are seeing after the relaunch of Kangaroo Island Spirits and the demand for 78 Degrees Whiskey."
The business attributes its most significant gains to:
- the national ranging of Better Beer - Ginger Beer across around 1600 Endeavour Group retail outlets, alongside Better Beer Zero Carbs
- the brand re-launch and opening of the Kangaroo Island Spirits distillery has enabled growth six times over
- a significant increase in the ranging of 78 Degrees
- 1200 new distribution points of The Hills Non Alcoholic Apple Cider across Woolworths supermarkets
- Exclusive ranging of three Mismatch branded products at Coles Liquor outlets.
The range review process will, be conducted again in September.
*Distribution points represent the products that are sold in a physical store. For example, if 10 Mighty Craft products were ranged in a new store, this would represent 10 distribution points
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