Australia's leading online liquor retailer, Mybottleshop.com.au, is set to go public with a listing on the ASX. The online-only store was established in 2013 to meet the increasing need for specialty products not found in traditional bottle shops. The store has already experienced substantial growth in its short three years, reaching almost $5 million dollars in retail sales last year alone.

Mybottleshop.com.au states a commitment to “sourcing the most luxurious and niche liquor products from across the globe”, in response to the consumer demand for higher value, premium beverages. With its continual growth, the store plans to tap into the growing premium market and target more exclusive segments, including spirits, craft beer and vintage wines.

However, there are no plans for the online store to extend to bricks and mortar. Managing Director, Steve Rider, stated, “There’s no need for us to have traditional freestanding stores – with each home and business in Australia having at least 8 electronic devices, there are at least 36 million stores rendering MyBottleShop’s incredible range of products.

“Our focus is to continue to secure the online market and recognise the consumer shift to online shopping as well as having plans to create an IPO in the next three years.”

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