Former CEO of The Reject Shop, Ross Sudano, will become CEO of the Purbrick family's Tahbilk Group in June when fourth generation winemaker Alister Purbrick (pictured below) retires.
Mr Purbrick has run the business for 43 years. He said, "The Tahbilk Group's next new and exciting chapter is what we loosely call the "Post China Market Closure" chapter.
"Ross will lead the management team to develop emerging market penetration strategies, existing market growth strategies and focus on acquisitions that fit neatly into the Group's acquisition criteria with a particular focus on DtC business development."
As CEO and Managing Director of The Reject Shop Limited for five years, Mr Sudano oversaw the strategic realignment of the business and generated $24 million per annum in savings. He has also worked with Little Creatures Brewing and the launched Anaconda Adventure Stores in Australia.
Mr Sudano said that he was attracted to the long standing multi-generational family wine business with strong providence, history and authenticity.
"It has a wonderful established vision and values with strong assets in place which cover all activities within the wine industry. I certainly intend to use consumer insights to build upon these wonderful assets and the Group's brands," he said.
Mr Sudano will work from of the business' Melbourne offices as well as overseeing operations of the Tahbilk Group in the Nagambie Lakes region of Victoria. The property comprises some 1,214 hectares of rich river flats with a frontage of 11 kms to the Goulburn River and 8 kms of permanent backwaters and creeks. It was purchased by the Purbrick family in 1925 and has been run by the family for five generations.
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