New marketing director for Brown-Forman

Brown-Forman Australia, New Zealand, and Pacific Islands (ANZPI) have appointed Oliver Dickson to the role of Marketing Director. 

In his role, Mr Dickson will be responsible for portfolio growth strategy and oversight of the marketing strategy for the company’s portfolio of premium and super-premium brands and pipeline of innovation across ANZPI, including American Whiskeys such as the Jack Daniel’s family of brands, Woodford Reserve, the tequila brands of El Jimador and Herradura, BenRiach, GlenDronach and Glenglassaugh Scotch whiskies, and the recently launched Part Time Rangers and Jack Daniel’s Seltzer ready-to-drink products.  

For the past decade, Oliver has worked in senior marketing roles, including as Head of Super Premium Brands and Global Brand Director for Grant’s Whisky, at William Grant & Sons, UK and Australia.  

Brown-Forman ANZPI Managing Director Eveline Albarracin said: “We’re thrilled to welcome Oliver to Brown-Forman, where he will form part of the leadership team for the ANZPI region. I’m excited about Oliver’s passion for leadership and building high-performing teams, along with his sound abilities in brand marketing, portfolio development, and experience in working in both global and local roles.

“Our company's ambition is ‘Nothing Better In The Market’. As a team, we are constantly striving and continually discovering new ways to be the finest brand builders and business partners in the industry. Oliver will play a critical role in helping us achieve this aspiration,” said Eveline. 

Mr Dickson will be based in Sydney and will join the Brown-Forman family on Monday 1 November.