New premium spirits distributor arrives in Australia

New to market alcohol distributor Proof Drinks Australia has arrived this month, specialising in the importation, sales, and marketing of premium drinks brands from around the globe. Proof Drinks Australia will be utilising the Australian network of retailers and wholesalers to introduce renowned, world class beverages to the market and beyond in the APAC region, from July 2021 onwards.  

Their arrival sees a number of exciting new brands landing in Australia  including Cazcabel Tequila, Kavka Vodka, Silent Pool Gin, CUT RUM, Cihuatán Rum, Pistonhead Lager, The Lost Explorer Mezcal, Storywood Tequila and Irish Whiskey brands Grace O’Malley and Proclamation Whiskey with more to be added in the coming months. 

Proof Drinks Australia team is spearheaded by Drew Doty as Managing Director and Craig Dearden as Operations Director. They are joined by Luke Frost leading as General Manager in Australia. Luke brings strong alcohol knowledge and expertise to the table, having successfully worked across large companies in Australia. 

Doty said, “Proof Drinks has had a strong reputation in the European market for many years...as the world continues to adjust to the reality of limited travel for the foreseeable future, we knew there was an excellent opportunity to bring some beloved international brands down under for the very first time, giving Australians the chance to experience some more of the impressive and high-quality products that top end distillers from around the world have on offer.

“Launching Proof Drinks’ sister company in Australia will mean we will have the opportunity to expand the business model and remove barriers for potential brands looking to enter into new and exciting markets. By providing them with the platforms and tools they need, our purpose is to help hand

selected premium alcohol/non-alcohol brands, with incredible stories, enter into the Australian and APAC markets seamlessly, and with high impact.”

Proof Drinks Australia will be introducing its brands to consumers in the coming months, with key brands available through national retailers from July 1, 2021.