It's all about innovations in cans this week, with tea flavoured beer, the world's first double serve gin RTD and more.
Pirate Life has launched Tea & Biccies Brown Ale, a 5.6% ABV brew making use of New Zealand hops and Dilmah’s signature Single Origin Pure Ceylon Black Tea.
Pirate Life Brewing Founder Michael Cameron said: “Tea and Biccies are one of Australia’s most cherished simple pleasures and COVID has reminded us to appreciate these simple pleasures more than ever. This beer is a way to change up this ritual and provides a unique opportunity for more Australians to enjoy the taste.”
Pirate Life’s tea & Biccies Brown Ale will be available for purchase from select bottle shops around Australia from September 25.
Bombay Sapphire has announced the launch of BOMBAY & TONIC 10%, the world’s first-ever double-serve gin RTD.
BOMBAY & TONIC 10%, available in a 4-pack of cans, combines a double-serve of the brand’s London Dry Gin, balanced with tonic water, and is best enjoyed either straight from the can or poured over ice with a refreshing squeeze of lime.
BOMBAY & TONIC 10% follows the successful launch of the 4-pack BOMBAY & TONIC bottle in 2019, which sold 1.2 million bottles in nine months, and drove category growth, with 68% of consumers being new to gin.
Jim Beam’s RTD range has a new pack design to reflect the brand’s premium look and feel.
The refresh of the Jim Beam White and Black began rolling out in July and is focused on modernizing the packaging, bringing to life a sleek new visual identity.
This is the first time since 2016 that the Jim Beam RTD range has been refreshed, adding to what is already a significant milestone in the history of the brand – its 225th birthday.
Share the content
