The brand relaunch of famed sambuca Opal Nera is being rolled out across all markets in 2020, with Australia receiving the first bottles last month.
First bottles will be the 700ml, followed by the 500ml and the 1-litre variants in the coming months.
Renowned drink design specialists, Denomination, were chosen to design the new bottle, which has a 'secret twist'.
"We wanted to tell the story in a unique way, and our 'secret code' mechanism is distinctive and really engages the consumer," said Rowena Curlewis CEO, Denomination.
The striking new bottle comes with a unique code for consumers to crack. Playing on its mysterious point of difference, a code lies beneath the logo. It also sits on the bottleneck, which consumers can decipher using a sequence of letters and numbers that appear on the rim, revealing the words 'dark secret'.
The new Opal Nera bottle design at first glance looks like black frosted glass, but upon pouring, a purple colour that matches the liquid is revealed with a vibrant purple hue.
Nothing changes with the liquid itself - a blend of spices including star anise and green aniseed, orange blossom, coriander, cinnamon, cloves, and lemons from Sicily. While the black spices provide its complexity, it's elderberries that provide its unique purple hue.
Nigel Brown, Commercial Director, Gruppo Francoli, said: "This is an elegant design solution that captures people's attention. It is still recognisably Opal Nera but has been brought up to date so that it will appeal to the modern consumer.
"It's a sophisticated response that plays to Opal Nera's distinctive qualities, making it stand out in a sea of conservative brands. We love the way consumers are now drawn in and taken on a journey of discovery, with layered packaging that engages bartenders and drinkers and makes Opal Nera a memorable experience."
Contact your local Spirits Platform Representative for stocking information.
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