The nation's largest family-owned on-premise liquor wholesaler are building on their commitment to innovation, transforming the drinks tendering process by fully integrating EzTenda’s platform into the Paramount Liquor customer portal.
Aimed at streamlining the way brands and venues do business, this integration will connect Paramount’s 10,000 active customers directly with suppliers, allowing brands to secure long term distribution in return for targeted support that activates great brands in Australia's best venues.
“At EzTenda, our vision is to innovate, simplify, and democratise opportunities within the beverage industry,” said Ian Mason, General Manager ANZ at EzTenda.
“Partnering with Paramount Liquor allows us to rapidly scale our platform, offering greater value and efficiency to venues and brands throughout Australia.”
Nathan Rowe, Director at Paramount Liquor, added, “Paramount Liquor is dedicated to providing our customers with unparalleled service and the broadest range of products. This partnership with EzTenda enhances our offerings, equipping venues with the flexibility and tools they need to thrive in today’s competitive market.”
EzTenda and Paramount Liquor believe their future-focused partnership will drive industry-wide change and deliver tangible benefits by bringing brands and venues together to foster growth in a collaborative environment.
Drinks Trade recently asked EzTenda's Australian General Manager Ian Mason what the new platform offers its users.
“EzTenda makes drinks tendering easy; it facilitates building strong relationships and gets better support and better investment for venues and brands,” he said.
“We're an easy-to-use digital platform that connects brands and venues. It's that simple.”
The EzTenda platform gives venues and suppliers access to a wide range of premium brands and products. Venues can create tenders for drinks listings and post them in the marketplace. Brands are then able to explore the listings to find the tenders that best suit their products. From here, they can easily place their bids, promote their brands, and even offer brand support if required.
According to Ian Mason, “the other thing to bear in mind is we're very much about facilitating relationships and [EzTenda] doesn't take relationships away between venues and brands that are existing in any way. What it does for that is it simplifies, makes things more efficient and effective from a communication and tendering perspective.
“One of the biggest benefits we see from EzTenda is that it allows account managers who manage venues to go and execute, deliver, and help grow the venue rather than constantly talking commercials and moving from one commercial conversation to another.”
The partnership goes live immediately with new products planned for the near future as full integration takes place.
To learn more, or to start selling and securing drinks deals, click here
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About EzTenda:
EzTenda is Australia's first B2B digital marketplace for securing drink deals with brand support; focusing on transparency, support, and empowerment in the hospitality industry.
Website: www.eztenda.com
About Paramount Liquor:
Paramount Liquor is Australia’s largest family-owned on-premise liquor wholesaler, with a range that spans over 9000 products. They’re committed to creating the best food and drink culture in the world by delivering exceptional service and industry-first innovations.
Website: www.paramountliquor.com.au
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