Last night, inside the stone walls of the Old Melbourne Gaol, Paramount Liquor invited the most discerning drinkers in the country to get through a few glasses and learn a thing or two about dark spirits, both alcoholic and supernatural.
On the second last day of Winter with some of the sharpest minds in the liquor business assembled, the Gallows Masterclass celebrated the rich histories of dark spirits and the storytelling that a good drink always inspires.
“We are thrilled to have hosted a successful event that helps connect and educate the industry, as well as support our loyal customers and suppliers. We are beyond excited to see the on-premise booming once again and we look forward to hosting more events in the future,” says Nathan and Leigh Rowe, Paramount Liquor Directors.
In what signaled the inaugural experience delivered by Paramount’s Evolution Rewards Program. Paramount’s vision is to create the best food and drink culture in the world and to be Australia's most innovative service-driven beverage wholesaler, providing their customers with world-class experts, insights and solutions.
The whisky category was represented by GlenDronach, Glen Grant, Glenfiddich, Nikka and Starward. Buffalo Trace, High West, Jack Daniel's, Sazerac Rye, The Sexton Single Malt Irish and Westward Whiskey also featured during the evening.
Dark spirits aren’t limited to drams - Patrón Anejo and Reposado Tequila and The Kraken Black Spiced Rum were also included in the program whilst Fever-Tree’s Ginger Beer, Ginger Ale, Spiced Orange Ginger Beer and its new Distillers Cola provided the perfect mixers.
Balter XPA and Pirate Life South Coast, as well as some limited editions featured to create the perfect boilermaker combinations.
Guests at the event were treated to signature cocktails from Barangaroo House in Sydney who created the Dovetail cocktail showcasing Patrón Reposado, Lynchburg Lemonade crafted with Jack Daniel's Bonded by the team at Memphis Slims in Adelaide and Dark Remedy created with Starward Two-Fold whisky by The Elysian in Melbourne.
An energetic panel discussion featuring a selection of brand ambassadors kicked off the night sharing insights, trends, category knowledge and plenty of stories. Attendees then explored the gaol and were treated to tastings in many of the cells – avoiding cell 17 which is widely known as the gaol’s most haunted cell.
Paramount’s Evolution Rewards Program is an industry first loyalty program and was developed in response to customer feedback. When venues become a Paramount customer, they will automatically be enrolled into the program and earn points for every dollar spent. Customers can then redeem your points on members-only vouchers, barware, merchandise and training as well as events and experiences.
The Gallows Masterclass closed out Winter as it should be - with comforting glasses of whisky, rum and tequila. Blending the theatrics of ghost stories with the finest in dark spirits, the Gallows Masterclass promises bone chilling ambience and belly warming drinks. A last gasp of Winter’s chill, a glorious sip of warming liquor.
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