Fellr have launched a new flavour anticipating what is bound to be a summer filled with celebration.
Their newest alcoholic seltzer boasts natural Passionfruit flavours, reminiscent of family barbeques and nostalgic summer beach days. The fresh taste is complemented with crisp hints of citrus ending with a smooth, dry finish.
FELLR Co-Founder Andy Skora is excited about the new release following on from a successful first year of business for the brand, ‘After winning the Silver at the World Premix Awards for our Watermelon Seltzer, we’ve been hugely excited to bring our Passionfruit to market for a while now as we truly think we’ve have an even better tasting liquid here.’
It is impressive stuff for a product that has been in the market for less than two years. Created by seasoned drinks marketers Andy Skora and Will Morgan, the concept arose over a couple of beers, and a debate over why there was a serious lack of pre-mixes that people were proud to serve. Passionfruit is the fourth release from the independent brand.
FELLR’s newest alcoholic seltzer boasts natural Passionfruit flavours, reminiscent of family barbeques and nostalgic summer beach days. The fresh taste is complemented with crisp hints of citrus ending with a smooth, dry finish. Packed full of fizz, the balanced Passionfruit Hard Seltzer is the perfect addition to any afternoon drinks.
FELLR Co-Founder Will Morgan states, “From the outset our focus has always been to develop the best tasting liquid in market, so we agreed we’d only use the very best flavours and methods to produce our products, sparing no expense to stand out from the pack.
"We’ve also seen Passionfruit undergo and bit of a revival recently too! Data shows it’s one of the best-selling flavours locally, and we’ve been seeing it trend increasingly more in cocktails globally, so we couldn’t look past it as our next flavour”.
FELLR Passionfruit Seltzer will be available in all great independents as well as select BWS & Dan Murphy’s stores around the country from September. The flavours will be expanding into Vintage Cellars, Liquorland and First Choice from October.
The Founders are looking forward to sharing their newest creation across the nation, Andy Skora notes “Passionfruit tastes even better off the tap too. Having dipped our toe in the market, selling over 1000 kegs nationally, we’re really looking to ramp things up and bring our FELLR Passionfruit to a tap near you soon”.
Find FELLR Passionfruit pouring on-tap at select partner venues around the country.
Packed full of fizz, the balanced Passionfruit Hard Seltzer is the perfect addition to any afternoon drinks.
FELLR’s Passionfruit Seltzer is available from all great independents and select BWS & Dan Murphy’s nationally. It will be available at Vintage Cellars, Liquorland and First Choice next month.
FELLR uses all-natural ingredients making for a gluten free and vegan friendly product which is lower in calories and less sugar than other drinks such as beer or spirits. 83 Calories per can, less than 1g of sugar and under 2g of carbs. FELLR Passionfruit Seltzer - RRP $22.99
Share the content
