Patrón’s new Aussie “masters of craft”

Patrón Tequila has partnered with Australian actor Josh Heuston, Matildas players Caitlin Foord, Steph Catley and Mackenzie Arnold and award-winning Melbourne bartender and venue owner Alex Boon for its new Masters of Craft series.

The series is designed to showcase the expertise of Australians who are game changers in their fields, exhibiting the same meticulous dedication, focus and consistency that Patrón Tequila has built its 34-year legacy on.

“As a longstanding fan of Patrón Tequila, it's an honour to become a Masters of Craft ambassador,” said Heartbreak High star and reigning GQ Breakthrough Actor of the Year, Josh Heuston.

“Heading to the Hacienda was an insane experience - learning about the production process, seeing the craftsmanship and care put into each and every bottle of Patrón was next level. I’m excited to continue the journey with Patrón as I take the next step in my own career,” he said.

Heuston travelled to Hacienda Patrón in Atotonilco El Alto, in the well-know premium tequila-producing Mexican state of Jalisco, to immerse himself in the Patrón story and witness the production of Patrón’s high-quality tequila first hand.

Matildas stars Foord, Catley and Arnold have united to share their experience of chasing their dreams and what it feels like to play in the world’s most-popular sport on home soil.

“It’s incredible to have the opportunity to play such a momentous game on home soil - a rare occasion that not many players get to experience. I think what makes working with Patrón even more special is that I get to share it with teammates that have been by my side for years.

“I look forward to cheersing a Patrón Margarita with these two and the rest of the team when the competition is over, and we’re hopefully celebrating a big win,” said Arnold.

Alex Boon, Owner of Melbourne’s acclaimed Pearl Diver Oyster Bar and Bistro and winner of the 2022 Patrón Perfectionists Cocktail Competition in Australia will share his journey to achieving (almost) perfection and masterfully creating some of the best cocktails in the country.

Sander Janmaat, Marketing Manager for Patrón Tequila said: “Patrón celebrates progressive pioneers and vibrant personalities who drive powerful outcomes in their lives, and each of our Masters of Craft ambassadors are exactly that.

“Driven by craftsmanship, creativity and talent and dedicated to the pursuit of precision, each of our Masters of Craft ambassadors display an unshakeable confidence as they strive to achieve perfection in their work. We’re beyond excited to partner with all our Masters in a year of exciting milestones – both for them and for Patrón.”

To kick off the Masters of Craft series, and the beginning of the FIFA Women’s Work Cup, Patrón will shout soccer fans at Surry Hills’ The Clock, a free Patrón Perfect Margarita for the first goal scored by the Matildas’ in every match during the 2023 tournament.

Feature image: Josh Heuston at Hacienda Patrón in Atotonilco El Alto

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