Peking Duk partners with Sobah for Fake Magic Lager

Electronic music duo Peking Duk have collaborated with First Nations owned Sobah Beverages to release a limited-edition non-alcoholic lager, available exclusively at the new online marketplace dedicated to supporting Australian social enterprises, INGgoodfinds.market.

The marketplace is always open for window shopping but only available for trade on Saturdays until 19 November. It sell wares from businesses including the Social Outfit, Two Good Co and Taboo Period Products.

The online market opens as research from ING reveals a third (35%) of Aussie adults want to buy from social enterprises more often, but a fifth (21%) of the nation do not know how to find them.

Peking Duk’s Fake Magic Lager is named after the duo’s single. All proceeds from the limited-edition lager will go back to Sobah to support its work promoting First Nations’ culture, arts, language, and history.

Dr Clinton Schultz, proud Gamilaraay man, psychologist, and founder of Sobah Beverages says:

“We've loved collab-ing with Peking Duk on this awesome project that will help us do more good and give back to grassroots organisations. Every single beer we sell, helps us on our mission to champion Aboriginal and Torres Strait Islander culture and reduce the stigma around socialising sober.

“Imagine the impact we could have if even half of Australians bought one thing from a social enterprise? That's why initiatives like the ING Good Finds Market, that make it easier for Aussies to find and support businesses doing good, are so important.”

Peking Duk decided to lend their creativity, and taste buds, to the new brew:

“We’ve been riding the non-alcohol wave for a while now – especially when we’re on tour and want to have a few pre-show drinks, without the headache. So, we’re stoked to partner with Sobah for the launch of INGgoodfinds.market to create our very own non-alcoholic lager to help Aussie’s cut back their alcohol intake.” says Reuben Styles.

ING's Carly Yanco says: “Since 2014, ING has supported more than 100 social enterprises that do good. The launch of the ING Good Finds Market is just one of the ways we are helping to create a sustainable economy.”