For those of you not at Vinexpo, Penfolds has just unveiled it's Magill Cellar 3 Program to a global audience in Hong Kong. Priced at $198,000 AUD, the program promises unprecedented behind-the-scene access to Penfolds’ oldest and most intimate cellar and the opportunity to purchase the rare barrels housed there.

The barrels released from Cellar 3, Magill, South Australia are expected to be extremely limited and variable - preserving the uniqueness of every blend. The annual vintage barrel release will contain the highest quality Shiraz and/or Cabernet hand selected by Penfold’s Chief Winemake Peter Gago. The program comes with a personalised choice of bottle size, available with a Global Concierge Service.

Owners will also be afforded access to the normally concealed world of Penfolds through the program, where they will be taken through the journey of Penfolds’ milestones at Magill Estate, Cellar 3. Gago explains, "This exquisite barrel release goes beyond the wine, offering unprecedented access to the inner workings of our winemaking craft and culture at Penfolds – unmatched, unparalleled - a first!”

Dating back to the nineteenth century, the cellar is a part of the history of the founding days of winery. Owners will be given access to private winemaking and tastings, revealing the unique passage involved in the making of a rare Penfolds wine.

The inaugural 2015 Magill Cellar 3 barrel release was originally offered to private collectors. Penfolds is now taking expressions of interest for their 2016 Magil Cellar 3 Program, available for sale July 1st.

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