Penfolds has unveiled its six-wine holiday collection for the 2024 festive season, featuring collectible bottles designed by Japanese fashion designer and creative director NIGO. Included in the collection is the Bin 389 Cabernet Shiraz, Bin 311 Chardonnay, Bin 28 Shiraz, and the Shiraz, Cabernet Sauvignon, and Shiraz Cabernet Penfolds Max’s SKUs.
For the collection, NIGO drew inspiration from the graphic chequered patterns found in traditional Asian textiles, representing eternity and prosperity. In addition to festive gift boxes, NIGO also designed four complementary wrapping cloths.
“It was very important to me to incorporate my culture into this holiday collection,” he said.
“Integrating the chequered design and Furoshiki was a clear way for me to honour that. With this Furoshiki, I hope collectors can wrap, gift, and share their Penfolds wines this holiday season.”
Kristy Keyte, Penfolds Chief Marketing Officer, added: “Gifting is an important occasion for Penfolds, in Australia alone 55% of people have gifted wine in the last year. Our limited-release Holiday Designed by NIGO range is an elevated way to gift Penfolds this festive season. Encasing a selection of Penfolds beloved Bin and Max’s wines, NIGO’s standout packaging is designed to be gifted, shared, and enjoyed.”
Penfolds Holiday Designed by NIGO is available globally now. For stockist information and more details, click here.
The recommended retail price for the 2024 Holiday Collection is as follows:
- Penfolds Holiday by NIGO Bin 389 Cabernet Shiraz: $120
- Penfolds Holiday by NIGO Bin 311 Chardonnay: $55
- Penfolds Holiday by NIGO Bin 28 Shiraz: $50
- Penfolds Holiday by NIGO Max’s Shiraz: $30
- Penfolds Holiday by NIGO Max’s Cabernet Sauvignon: $30
- Penfolds Holiday by NIGO Max’s Shiraz Cabernet: $30
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