Penfolds has unveiled its 2025 Lunar New Year gifting range, featuring a selection of four collectable wines crafted in celebration of the year of the snake.
Ranging from $120 to $1,000 per bottle, the collection includes Penfolds’ Grange, Bin 707, RWT Bin 798, and Penfolds Bin 389, all of which come with a unique gold-embellished gift box featuring a snake entwining itself around the packaging.
“We are thrilled to be launching Penfolds Lunar New Year Snake ahead of such a significant festive season,” said Kristy Keyte, Penfolds’ Chief Marketing Officer.
“A valuable addition to any wine collection, these designs are bold and distinctly Penfolds, and will be championed not only across product, but also our digital platforms, in-store activations and experience-driven events.”
Penfolds’ Lunar New Year Snake collection is available globally at the following prices:
- Penfolds Lunar New Year Bin 389 Cabernet Shiraz 750ml | $120
- Penfolds Lunar New Year Bin 389 Cabernet Shiraz 2022 – 1.5L | $369
- Penfolds Lunar New Year RWT Bin 798 Barossa Valley Shiraz 2022– 750ml | $200
- Penfolds Lunar New Year Bin 707 Cabernet Sauvignon 2022 – 750ml | $800
- Penfolds Lunar New Year Grange 2020 – 750ml | $1,000
For stockist information, click here.
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