Renowned film director Quentin Tarantino is in Australia promoting his latest film and, upon learning of Mr. Tarantino's affection for Victoria Bitter, the team at CUB planned a surprise at a press call in Sydney last Friday - presenting him with a personalised six-pack.

To make it happen, CUB enlisted the help of Orora who were able to turn around the can design and production in two days.

“Orora strives to be a customer-led provider of innovative packaging solutions, and this partnership with CUB is a great example of our nimble approach,” said Adam Johnson, Business Manager for Orora Beverage.

Scott Tindall, Senior Brand Manager for Victoria Bitter, said: “We wanted to do something special for Quentin Tarantino when we heard he was a fan of VB. Orora were able to quickly turn around the concept and produce cans in no time. To have a business partner that can work with us to bring concepts to life is fantastic.”

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