Red Bull preps for summer with return of resealable bottles, new flavour

Red Bull has announced that its resealable bottles will be turning to Australian retail shelves by the end of November. Additionally, Red Bull has also announced the return of its most popular limited release, Red Bull Summer Edition Blueberry.

To kickstart the Australian launches, Red Bull has partnered with Red Bull athletes Courtney Atkinson, Cameron Green, and Jessica Fox.

“Adding a Red Bull Energy Drink Bottle to my training routine will be a gamechanger,”said Atkinson, who is a two-time Olympian, and one of Australia’s most successful endurance athletes.

“The ability to reseal and take my Red Bull from the gym to the bike and beyond will mean I can train longer and harder.”

Australian cricket player Cameron Green added, “When you play cricket, you’re always chasing the sun and summer. It’s our life and our summer competition schedule is intense.

“This summer, I’m looking forward to hopefully playing and winning a lot of games for Australia, and when I’m not competing, I’ll be at the beach, enjoying the hot sun and hopefully sharing a Red Bull Summer Edition Blueberry with my family and my mates.”

Red Bull’s releases offer opportunity to Australia’s liquor industry both as potential mixer options and as non-alcoholic alternatives.

For more information, visit redbull.com.