The pear cider has a 6.5% ABV and is the latest addition to the growing Rekorderlig brand, targeting new male and female consumers with a taste for premium products. The higher ABV also offers a unique flavour, as while Festival Pear has flavours of ripe pear, the ABV creates a cut through, leaving the drinker with a crisp finish unlike most ciders.
The Premium Festival Pear Cider, like Äpple, also comes in a ten-pack can format, which the brand says has seen a rise in popularity recently.
Together with the higher ABV, the ten-pack format offers consumers a premium, easy carry and dispense fridge pack for a wide range of occasions.
The pear ten-pack will retail for around $27-30. Rekorderlig is distributed by Coca-Cola Amatil.
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