19 Crimes has unleashed two limited-edition Halloween wines
Rebellious wine brand, 19 Crimes has unveiled their spookiest pours yet of a delicious Shiraz and Chardonnay featuring Halloween’s infamous characters, Dracula and Frankenstein. Just in time for the annual festivities, these limited-edition wines bring the classic monster characters to life with striking, reimagined artwork, including glow-in-the-dark labels. The collectable 19 Crimes Halloween bottles - a must-have for any adult Halloween party or Halloween enthusiast - are on shelves now for a limited time only until the end of October at all leading national retailers.
The new wines are being launched at an upcoming pop-up wine bar in Fitzroy, Melbourne. To read more about the wine release, read this Drinks Trade article. To learn more about 19 Crimes’ Possessed Wine Bar pop up, click here.
Milagro Tequila arrives to Aus
Milagro Tequila, the fastest growing premium tequila brand in the US, has officially launched into Australia’s on-premise. The launch comes at a time of major growth for tequila, with global volumes currently growing at a rate of +5.5%, well out pacing total spirits category. Australians’ appetite for tequila is similarly increasing, with consumption +10% vs year prior according to Growthscope.
“Since 2015, Milagro has averaged double-digit annual growth and reached over 800,000 9L cases in annual sales in the US.” said Emily Prochazka, Brand Manager, Milagro at William Grant & Sons Australia.
“Across the board, data sources are tipping tequila to remain the fastest-growing spirit in Australia over the next five years, and it’s easy to see why.”
To begin with, three products have been launched to market: Milagro Silver, Milagro Reposado, and Milagro Añejo.
For more information or to order, contact your William Grant & Sons Australia representative on (02) 9409 5100 or wgsa.customerservice@wgrant.com.
Read the full Drinks Trade article here.
Papa Salt Paloma
Papa Salt Coastal Gin has announced the launch of its second product and first RTD, the Papa Salt Paloma. Made using a blend of Papa Salt Gin, cold-pressed grapefruit juice and a touch of rosemary, every ingredient used is natural and locally-sourced. It also comes in at 99 calories per serve, positioning it as a strong contender for the better-for-you trend.
CEO and Co-Founder Charlie Maas said, “when we first launched Papa Salt, Australian bartenders kept serving our gin mixed with CAPI Grapefruit Soda; it’s a beautifully simple drink, and one that is all-Australian. When we started to consider a canned product it was the obvious choice.”
Papa Salt Paloma has been canned at 5% abv and retails at $27 per 4-pack of 250ml cans. It was officially launched this week at SXSW Sydney, where it was on offer at all SXSW bars, with wider national distribution to occur from early November.
Penfolds unveils 2024 holiday collection designed by NIGO
Penfolds has unveiled its six-wine holiday collection for the 2024 festive season, featuring collectible bottles designed by Japanese fashion designer and creative director NIGO. Included in the collection is the Bin 389 Cabernet Shiraz, Bin 311 Chardonnay, Bin 28 Shiraz, and the Shiraz, Cabernet Sauvignon, and Shiraz Cabernet Penfolds Max’s SKUs.
“Gifting is an important occasion for Penfolds, in Australia alone 55% of people have gifted wine in the last year,” said Kristy Keyte, Chief Marketing Officer at Penfolds.
“Our limited-release Holiday Designed by NIGO range is an elevated way to gift Penfolds this festive season. Encasing a selection of Penfolds beloved Bin and Max’s wines, NIGO’s standout packaging is designed to be gifted, shared, and enjoyed.”
Penfolds Holiday Designed by NIGO is available globally now.
Scarborough Wine Co unveils new RTDs
Scarborough Wine Co has unveiled four new canned products: White Spritz Vermentino, Rosé Spritz, Light White Chardonnay and Light Red Tempranillo Joven. Designed to be convenient, sustainable, and suited to summer occasions, the releases champion wine from Scarborough’s existing Offshoot range.
Winemaker Jerome Scarborough said, “we've embraced the opportunity to experiment with exciting new varieties and styles, in a new format. Our new cans deliver the same high-quality wine you expect from our family-owned Hunter Valley winery, but with added convenience. We've carefully selected lighter, more aromatic varieties perfect for enjoying in the moment."
Each of the four flavours retails at $36 per 4-pack, $108 per 12-pack, or $200 per 24-pack. Additionally, a mixed pack of 16 is also available for $136.
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