Beer brewed for charity:
XXXX brews Tropical Lager in support of Great Barrier Reef Foundation
Lion’s XXXX has unveiled Tropical Lager, a new limited-edition brew developed in partnership with the Great Barrier Reef Foundation.
To kickstart the launch, XXXX has donated $100,000 to the Foundation’s efforts in restoring vital seagrass meadows: “They act as the ocean’s lungs, storing carbon, protecting our coasts and providing habitat for marine life such as endangered turtles and dugongs,” says Anna Marsden, Managing Director of the Great Barrier Reef Foundation.
2024 marks the third year of the long-term partnership between XXXX and the Great Barrier Reef Foundation. Justin Merrell, Lion’s Sustainability Director, sees it as Lion’s duty to assist in the reef’s protection.
“XXXX has been around for over 140 years, and we plan on being around for many more,” he said.
“We’re doing our part to ensure the next generation of Aussies can enjoy the good life and the reef. This includes being the first and only Australian beer brand to partner with the Great Barrier Reef Foundation, a long term million-dollar investment.”
The XXXX Tropical Lager is exclusively available from fellow Great Barrier Reef Foundation partner Coles Liquor’s three banner groups, and in the on-premise at Hamilton Island, at $56 per case of 24 (375ml cans).
Read the full Drinks Trade article here.
4 Pines relaunches Pink Beer in support of McGrath Foundation
For the third year running, 4 Pines Brewing Co has unveiled Pink Beer, a rose-colour lager crafted in partnership with Cricket Australia and the McGrath Foundation.
On pour since the 1 January, the limited-edition brew has already featured at the iconic Sydney Pink Test and, for a limited time, will continue to be available at the select Sydney venues, with all profits generated by the sale of 4 Pines Pink Beer will be donated to the McGrath Foundation.
“At 4 Pines, we’re proud to support McGrath Foundation’s work in ensuring everyone experiencing cancer receives the care they deserve,” said Sarah Turner, 4 Pines’ Environmental & Social Impact Advisor and President of the Pink Boots Society charity.
“Many of us have loved ones affected by cancer, and this partnership is our way of standing with them and making a real impact.”
Click here to read more about the project and to review participating venues.
Lunar New Year wine releases:
Penfolds
Penfolds has unveiled its 2025 Lunar New Year gifting range, featuring a selection of four collectable wines crafted in celebration of the year of the snake.
Ranging from $120 to $1,000 per bottle, the collection includes Penfolds’ Grange, Bin 707, RWT Bin 798, and Penfolds Bin 389, all of which come with a unique gold-embellished gift box featuring a snake entwining itself around the packaging.
Penfolds’ Chief Marketing Officer Kristy Keyte said, “a valuable addition to any wine collection, these designs are bold and distinctly Penfolds, and will be championed not only across product, but also our digital platforms, in-store activations and experience-driven events.”
Château Tanunda
Château Tanunda has unveiled its 2025 Year of the Snake Magnum, signifying the fifth annual instalment in the winery’s Limited Reserve Lunar New Year series.
“The Lunar New Year collection has become one of our most eagerly awaited traditions,” said Michelle Geber, second-generation Managing Director.
“The Year of the Snake edition continues this legacy, showcasing an intricately designed label that captures the grace and mystique of the snake, a symbol of wisdom and determination.”
The Limited Reserve Grand Barossa Shiraz 2023 ‘Year of the Snake’ Edition Magnum retails at $79 and is available from select independent retailers across all states except WA.
Handpicked Wines
Handpicked Wines has launched its Collection Barossa Valley Shiraz 2018 and Collection Coonawarra Cabernet Sauvignon 2018 in Year of the Snake gift boxes.
The limited edition Lunar New Year releases are each available at $70.
Taylors
Taylors Wines has also unveiled a Lunar New Year Gift Box featuring its renowned St Andrews 2020 Clare Valley Shiraz.
Elegantly adorned with intricate gold snake detailing, the bespoke gift box is highly giftable and offers to present the award-winning wine in a unique way.
Taylors’ Lunar New Year Gift Box retails at $75.
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