Four Loko launches in Australia
Top selling US RTD brand Four Loko is launching into the Australian market this summer. To begin with, four flavour options will be made available: Blue Cocktail, Citrus Cocktail, and Strawberry Lemon Cocktail.
“Four Loko has consistently been a top seller in the United States, and we are anticipating that Australians will be keen to make this new product their new number one drop, especially our target audience aged between 18 and 24,” said Gavin Woodroofe, General Manager at Phusion Projects beverage group.
“We’ve done the research and have found the most desirable product for the Australian consumer that Phusion has to offer. We have made our cans 330ml and 7% as opposed to the 440ml at 8.5% that we launched in the UK in 2021.”
To support the drinks group’s first foray into the Australian market, Phusion Projects will be establishing an Australian team in partnership with ex-Billson’s Adam Macpherson and Aaron Scalzo.
“The combination of deep-rooted passion for innovation and well-rounded experience that Adam and Aaron bring aligns perfectly with Phusion and our Four Loko Australia launch,” said Woodrofe.
All three flavours have an abv of 7% and will retail at $29 per 4-pack of 330ml cans.
Learn more about the launch here.
Campbells unveils Light Dry Red and label refresh
One year ahead of its 155th anniversary, Campbells Wines of Rutherglen has unveiled Light Dry Red, a wine that Chief Winemaker Ian Diver describes as the hot Victorian region’s alternative to Pinot Noir.
“The Rutherglen wine region, including Campbells Wines, is renowned for its heavier reds and fortified wines. But at Campbells we are also blessed with the freedom to be innovative due to having an abundance of red varieties in the ground in our vineyards,” said Diver.
Campbells Light Dry Red 2024 is a blend of Portuguese varietal Tinta Amarella and French varietal Mondeuse, of which were first planted at Campbells in the 1960s for potential use in port production. To create the lighter wine style, Campbells harvested the fruit earlier in the growing season in late February prior to co-fermentation in stainless steel using a low alcohol yeast culture.
Campbells Light Dry Red 2024 has an abv of 11.5% and is available now at an RRP of $25. Additionally, Campbells has also announced new label designs for its Trebianno, Rosé, Amelie, and Shiraz Durif.
Read more in this Drinks Trade article.
Clean Collective launches in Aus
Today, leading New Zealand better-for-you RTD brand Clean Collective has officially launched into the Australian market after seven years of successful operations in its country of origin. To begin with, three flavour options will be made available: Tropical Passionfruit and Mango with Vodka, Pineapple with Vodka, and Pear & Elderflower with Vodka.
“As Kiwis with a business, Australia has always been on our radar as a promising market,” said Holly McGrath, who founded Clean Collective alongside Daniel Benoy when in their early 20s.
“We started the business there about seven years ago… We'd seen this kind of health wave move through grocery, and at the time in the premix space, it was literally options like Vodka Cruiser, KGB, Smirnoff Ice. Everything was really high sugar, full of artificial additives. From a branding and marketing perspective, it was heavily masculine… We found ourselves looking for a product that was zero sugar or just healthier, I guess, and also spoke to me personally as a female.”
Each of the three Clean Collective flavours has an abv of 5%, and is currently available for $20 per 4-pack or $50 per mixed 12-pack (250ml cans).
The Macallan Time : Space Collection
To celebrate its 200th anniversary, The Macallan will be launching its Time : Space Collection to the Australian market. Included in the release is Time : Space, a dual chamber vessel that includes both an 84 year old expression of The Macallan, the oldest whisky ever released by the distillery, and a five year old expression distilled in 2018, the first whisky ever released from The Macallan’s new distillery. Additionally, the release will also include Time : Space Mastery, a complex whisky that features 14 unique cask types.
The Australian market will be receiving 200 bottles of The Macallan Time : Space Mastery, each carrying a recommended retail price of $2,700. Additionally, a single bottle of the Time : Space release will also be made available for purchase in Australia.
To learn more about the release, read this Drinks Trade article.
Barmania brings Porfidio to Australia
Premium Australian spirits specialist Barmania has landed national distribution rights for Porfidio, a brand synonymous with high quality agave spirits and recognised around the world for its trade-mark glass cactus inside each bottle. As part of the deal, Barmania will be distributing four unique Porfidio expressions throughout Australia, including three agave spirits and a gin.
Porfidio The Original Anejo Extra:
A cult classic returning to Aus, Porfidio Original is single agave, five years barrel aged, and drinking better than higher priced brands. Smooth, balanced, and with integrated oak complexity. The pinnacle of agave spirits.
Porfidio Auscal Anejo Extra:
World's first all Australian agave spirit aged in ex-Australian whisky barrels. Balanced spirit with gentle mouth-filling agave flavours, oak and warm spices.
Porfidio Gin Anejo Extra:
The use of fresh Juniper as opposed to dried delivers a juniper kick for the gin and tonic lovers, complemented by a bouquet of cactus and agave flowers and 5 years in chestnut oak.
Porfidio The Juniper Tree Gin:
The world’s most unique gin. Big fresh Juniper flavours balanced with agave flowers, aged for 5 years in virgin oak barrels. A unique sipping gin for the connoisseurs and Negroni lovers.
Share the content
