Release Radar: The Most Exciting Products new to the Australian Market

Louis XIII THE DROP:

Arriving in svelte 10mL bottles, the Louis XIII THE DROP repackages the famous LOUIS XIII Cognac blend sourced from Grande Champagne, Cognac's first cru, in an effort to blur the lines between culture, fashion, and product.

As stated in a press release, the release strives to appeal to a new generation that is “always on the move, spontaneous and playful, who enjoy making things their own.”

Whilst likely to raise a few sceptical eyebrows, THE DROP is perhaps the exact sort of statement piece that Cognac currently needs as its sales continue to drop drastically, losing market share to alternative spirits such as tequila. 

THE DROP is available either by the unit or in boxes of five bottles.

Curatif Masterita Box:

To celebrate Margarita Month, Curatif has released a limited-edition six-pack of canned Margaritas. Flavours include Salted Blueberry Margarita, Pineapple Margarita, Cherry Margarita, Margarita in Blue, Mango Margarita, and Mezcalita. 

Since launching in 2019, Curatif have quickly earned themselves a firm reputation both domestically and internationally for their canned cocktails, including being awarded the RTD Producer Trophy at the 2023 International Wine & Spirits Competition (IWSC).

“The esteemed judges at the IWSC have deemed Curatif to be the best in the world, an absolutely thrilling result for our whole team, made even more so to back it up from last year’s title,” said Matt Sanger, Curatif’s founder. 

“We have launched the Masterita box so that cocktails-lovers can enjoy impeccably crafted and convenient cocktails wherever they are celebrating this Margarita Month – from a dinner party with friends to date night, the unique flavour profiles on offer in this limited-edition release are sure to hit the spot. 

“Simply shake, pour over ice and add your choice of garnish for a special finishing touch.”

Villa Maria Woven Sauvignon Blanc:

Villa Maria now have a Sauvignon Blanc available in their Icon range, a flagship collection reserved for wines that are the purest expressions of both their styles and regions. 

Using grapes handpicked from Marlborough’s Wairau Valley, Woven was barrel fermented and matured on lees to impart a flinty complexity.

Expect a complex and dynamic mix of lifted florals, citrus and smoky aromas, backed by a mineral and saline edge.

Jameson Single Pot Still whiskey:

Fresh to Australian shores is Jameson’s Single Pot Still Whiskey, a product that embodies the traditional Irish Whiskey making style from which it derives its name. 

Both malted and unmalted barley is triple distilled prior to maturation in five different cask types, including three varieties of virgin oak (Irish, European and American), ex-bourbon, and ex-sherry casks. 

Expect a whiskey full of the silkiness and spiciness typical of the pot still process, that is equal parts complex and smooth.

Mountain Culture APL:

After a product launch last weekend involving NASA, a rocket, parachutes and an esky, Mountain Culture Brewing Co.’s Australian Pale Lager is now available nationwide.

"Together we set out 18 months ago to brew something special that is deserving of our core range,” said co-founder and head brewer DJ McCready.

“Highly technical, combining Aussie ingredients, our state-of-the-art brew house and traditional brewing techniques, to deliver the right balance and the most crisp, refreshing lager around. We're calling it the really good beer for when you just want a beer.”

Mountain Culture Brewing Co.'s new core range release follows its recent success in the GABS hottest 100, in which its Status Quo Pale Ale took won gold.

Other New Releases:

Also arriving to Australia this week was Smirnoff's Taylor Swift inspired RTD, two new flavours from Japan's number 1 selling premix brand, non-alc options from Cape Byron Distillery and an Attica/Remedy kombucha collaboration, all of which have already been covered by Drinks Trade.