First Choice Liquor Market has won Liquor Retailer of the Year at the Roy Morgan Annual Customer Satisfaction Awards.
Roy Morgan tracks customer satisfaction, engagement, loyalty, advocacy, NPS and Net Trust Score (NTS) across a wide range of industries and brands throughout the year to gauge its winners.
CEO Michele Levine said the winners share one distinguishing factor: a determination to understand what their customers need and deliver it.
“That’s what has earned each of them coveted recognition as best in their field, judged by their customers, over the year just ended — 2019,” she said.
Sammy Payne (below), Operations Support Manager, First Choice Liquor Market, was on hand to accept the award in Melbourne.
The data that determines who wins comes from Roy Morgan’s Single Source survey, for which 50,000 consumers from all around Australia are interviewed in-depth each year, in person and in their own homes.
Respondents name the companies they deal with in various categories across 32 industries, including Automotive, Banking, Supermarket and Telecommunications, and rate how satisfied they are with them. Monthly Customer Satisfaction winners are cited in each category throughout the year, with the annual award going to the company with the most of these wins.
“Roy Morgan’s Annual Customer Satisfaction Awards are the gold standard in recognising companies and brands that stay ahead of the pack by knowing what their customers want and delivering it consistently," Levine said.
The Retail winners were:
Auto Store of the Year: Supercheap Auto
Coffee Shop of the Year: Michel’s
Clothing Store of the Year: Just Jeans
Department Store of the Year: Myer
Discount Department Store of the Year: Harris Scarfe
Discount Variety Store of the Year: The Reject Shop
Furniture/Electrical Store of the Year: Betta Home Living
Major Furniture/Electrical Store of the Year: IKEA
Hardware Store of the Year: Bunnings
Chemist/Pharmacy of the Year: Guardian
Quick Service Restaurant of the Year: Crust Pizza
Major Quick Service Restaurant of the Year: Subway
Liquor Store of the Year: First Choice Liquor
Shoe Store of the Year: The Athlete’s Foot
Sports Store of the Year: Rebel
Supermarket of the Year: Foodland
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