Wrexham Lager Beer Co, the oldest currently operating lager brewery in Great Britain, has announced that it will be relaunching nationwide into Australia after a more than 100 year hiatus. It has also simultaneously announced that Ryan Reynolds and Rob McElhenney have entered into joint ownership alongside the Robers family, who have owned and operated the business since 2011.
The news follows on from Reynolds and McElhenney’s purchase of Wrexham AFC football club for £2 million (almost AUD $4 million) in February 2021.
“As Co-chairmen of Wrexham AFC we have learned a lot,” said Rob McElhenney and Ryan Reynolds in a joint statement.
“The connection between club and community, the intricacies of the offsides rule and the occasional need for beer - especially after finance meetings. Wrexham Lager has a 140-year-old recipe and a storied history and we’re excited to help write its next chapter.”
Wrexham Lager has historical newspaper clippings of its first entry into the Australian market dating back to 1884. In addition to the Australian relaunch, the brand is also currently being revived in Japan and Scandinavia, with distribution into the US and Canada scheduled for hte coming months.
“This is a brand with great heritage: the oldest lager brewery in Great Britain, once enjoyed across the world,” said James Wright, CEO.
“To have Rob and Ryan onboard as we embark on international expansion is huge for us. They have been doing wonders for the town of Wrexham and strongly share our passion for once again seeing Wrexham Lager enjoyed in all the far-flung corners of the globe.”
To begin with, Wrexham Lager will be made available in Dan Murphy’s stores nationwide in a 330ml bottle format.
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