Scott McWilliam takes up roles beyond the winery

Software provider, WithWine, has engaged Scott McWilliam as its DTC Educator, just days after McWilliam announced his new role as facilitator of the Qantas Sommelier in the Sky programme.

McWilliam will continue in his role as Global Brand Ambassador of McWilliam’s Wines where the sixth-generation winemaker was employed as Senior Winemaker for 17 years until 2017. McWilliam’s Wines was acquired by Calabria Family Wines last year.

McWilliam has also completed the Wine & Spirits Education Trust, Diploma in Wine, and is an accredited and active WSET educator. He is entrusted to guide the WithWine team in their goal of creating a holistic software solution for the wine industry and to educate wineries on the advantages of owning their direct-to-consumer (DTC) channels.

“Scott has been a longtime supporter of WithWine’s vision of making it easier for wineries to sell directly to their customers,” says Richard Owens, Founder of WithWine. “His experience in both the wine industry and wine education will be invaluable to both our team and to our winery clients.”