McLaren Vale winery, Shottesbrooke Vineyards, has announced its expansion to the east coast through a partnership with Melbourne-based distributor, The Wine Company (TWC), commencing March 2, 2017.
Shottesbrooke is a second-generation wine business that produces wines from the McLaren Vale and Adelaide Hills regions, with an ethos for creating outstanding wines that are approachable, drinkable and regionally identifiable. Also known for its recently renovated state-of-the-art winery complex, Shottesbrooke combines new technology with traditional techniques to ensure its ability to meet market demand well into the future.
General Manager and Winemaker at Shottesbrooke, Hamish Maguire, said the company approached TWC after seeking a strong east coast distribution partner for some time.
Of the new partnership, Maguire said, “After many years of building our portfolio, we are very excited that our brand is now being represented by such an experienced and professional sales force with an outstanding track-record on the east coast of Australia.
“TWC will play a crucial role in showcasing our brand within Australia’s largest wine market. We see this as a unique opportunity to partner with a like-minded business, and expand our brand presence in the domestic arena.
“Our extensive portfolio delivers a great value proposition for customers. It accommodates all margin and quality expectations across several price positions, from entry level, easy drinking wines, through to our super premium Reserve Series.”
“We will be working closely with TWC to ensure a strong, mutually beneficial partnership, providing value to their customers, whilst growing our brand domestically through their well-established distribution network.”
Peter Yeoman, General Manager of TWC, added, “The McLaren Vale and Adelaide Hills regions are producing some of the best wines in Australia, and the introduction of this well-known boutique brand supports, and enhances, what is now a market leading portfolio.
“TWC welcomes Shottesbrooke on board and we look forward to working with the brand whilst maintaining the reputable position they already hold within the marketplace.”
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