Sipsmith Gin joins CCA

Coca-Cola Amatil has add Sipsmith’s London Dry Gin to its spirits portfolio.

The inclusion is the result of a new agreement between Sipsmith Gin and Amatil’s brand partner Beam Suntory, to support the Sipsmith brand’s ambitious growth aspirations for the Australian market.

“Super-premium gin is growing at a rapid rate," aaid Tobias Hoogewerff, Head of Sales for Amatil’s Alcohol & Coffee business. Our customers are looking for more choice in this area and the addition of the Sipsmith brand to our portfolio allows us to offer them exactly this, backed by a strong support program to really bring the brand to life.” 

Winner of more than 30 international awards, Sipsmith’s highly regarded London Dry Gin is still made in the traditional way, hand-crafted in small batches in London.

Beam Suntory's big plans for Sipsmith

Beam Suntory bought Sipsmith in December 2016 for a speculated £50million.

Sipsmith’s founders - Sam Galsworthy, Fairfax Hall and Jared Brown - launched the brand just eight years ago, with all three staying on to run the business following the sale.

Galsworthy told The Guardian Sipsmith already sold 30% of its gin overseas and demand was “growing like billyo” in the US, Australia and northern Europe as well as Japan.

“We have worked tirelessly to share our gin of the highest quality with discerning sippers,” he said. “In this new chapter, we have found the perfect partners to take Sipsmith to all four corners of the globe.”

Sipsmith combines modern technology with traditional recipes and techniques of yesteryear, and all Sipsmith spirits are made by hand and in small batches, driven by the founders' belief that this is the only way to craft spirits of such high quality. 

“With incredible skill and passion, Sam and Fairfax have built an extraordinary super-premium gin that is synonymous with London and the utmost craftsmanship," said Matt Shattock, chairman and CEO of Beam Suntory.

“We really admire what they’ve accomplished and we’re very excited to team up and our distribution partner Coca-Cola Amatil to maximize the potential of the brand here in Australia.”  

Featured in the Top 10 Global Trending Gins list for the last four years, Sipsmith was nominated 2015 Craft Distillery of the Year and Britain's number one gin by Coolbrands. 

The Sipsmith range consists of four products (all 700ml) will be available to purchase nationwide from Coca-Cola Amatil from August 1, 2017.

LONDON DRY GIN

A particularly dry gin with a zesty, citrus finish.  The quintessential expression of a classic London Dry Gin. Bold, complex and aromatic – smooth enough for a Martini, yet rich and balanced, perfect for a G&T. 

LONDON CUP

A reimagining of the traditional gin cups of the 1800s. Sipsmith London Cup is a sublimely sippable punch crafted from our award-winning London Dry Gin, infused with Earl Grey tea, borage, lemon verbena and a host of other botanicals.

SLOE GIN

Truly handmade, complex & bursting with flavour. This award-winning London Dry Gin is first distilled on copper stills before being left to rest on wild sloe berries, picked in the autumn. The result is a truly handmade sloe gin that is subtle, complex and bursting with flavour.

V.J.O.P. 

A Very Junipery Over Proof gin. Imagine the botanicals as components in an orchestra, here we have taken the lead instrument, juniper, and amplified its presence in the ensemble, then raised the decibels by increasing the proof alcohol. The result, according to Sipsmith, "is our very own symphony in ‘J’ major."